A recent report by IDC on the PC sales in India showed a subtle growth in consumer PC. While the overall PC shipment for Q2 2016 stood at 2.14 million units implying a quarter-on-quarter growth of 7.2 percent over Q1 2016, there was a year-on-year decline of 2.2 percent over Q2 2015.
The channel partners are having a tough time as end points are no longer an inspirational sale and with mobility kicking in, the former has become more pervasive.
“Margin is shrinking as there is no value add and the competitors are playing on low margin. On the other hand, online prices are available and we are not left with any pitch to claim margins,” says Gurpreet Singh, MD, Arrow PC Network.
As the future doesn’t seems to be encouraging, the channel partners are opting for various strategies to survive in the market.